Some cars lose value the moment they leave the lot. Others hold onto their resale value surprisingly well. In this video, we’re looking at 10 car brands that hold their value and 10 you may want to avoid if resale value matters to you. A vehicle’s long-term worth can depend on reliability, repair costs, fuel economy, brand reputation, buyer demand, warranty confidence, and how well the model performs in the used-car market. We’ll look at brands known for stronger resale value, including Toyota, Mazda, Honda, Subaru, Lexus, Porsche, Tesla, Mercedes-Benz, Audi, and Jeep. These brands often benefit from strong demand, loyal buyers, dependable reputations, performance appeal, or desirable models that stay competitive on the used market. Then we’ll cover brands that may struggle more with depreciation, including Fiat, Jaguar, Maserati, Alfa Romeo, Cadillac, Chrysler, Mini, Lincoln, Buick, and Nissan. These brands can face resale challenges due to lower demand, expensive repairs, reliability concerns, luxury depreciation, or weaker long-term buyer confidence. Of course, resale value can vary by model, year, trim, mileage, maintenance history, and market conditions. Recent resale data also shows that Toyota models remain especially strong in value retention, while EVs and many luxury vehicles tend to lose value faster after purchase. Whether you’re buying new, shopping used, or planning to trade in later, this list can help you think beyond the sticker price and focus on what your car might be worth years down the road.